In July 2019, I collaborated with the digital media agency The Dad to create an innovative campaign for Huggies, which for the first time featured fathers on diaper packaging. This campaign underscores the evolving role of dads in childcare and celebrates diversity among fathers. We introduced the Special Delivery line of plant-based, hypoallergenic diapers with a premium design. As the Line Producer, I oversaw the crew, coordinated on-set operations, secured filming locations, and managed talent casting and hiring for the featured babies and dads.