During the COVID-19 pandemic, our team overcame challenges to create a memorable spot for the 2020 Opening Day. We achieved this remotely, with a cost-friendly approach and a casting call for MLB fans to submit self-tapes. Around 20 submissions were selected and edited into the final spot, giving fans a special opportunity to be on TV.

Despite remote working and a tight deadline, our post team and MLB clients produced a successful video incorporating footage from previous Opening Days, fan-generated content, and clips from players like Mike Trout.

The campaign received over 2.4 million Twitter views, 3.7 million overall views, and 13.9 million impressions across platforms, with 29% international audience.