In the role of the project's Line Producer, location scouting, equipment procurement, budget management, and client coordination were effectively handled.

The chosen filming location in Folkston, Georgia significantly heightened the impact of the storyline, garnering attention from media outlets such as Muse by Clio, Ad Age, and Best Ads on TV for its innovative concept. This project served as Vox Media's first-ever broadcast spot, featuring an original and memorable song crafted by our dedicated post-production team.