Wall Street Journal + iShares

Lindsay was responsible for managing the budget and overseeing the production of the WSJ iShares project as the Line Producer, working with the hilarious Sasheer Zamata to create engaging and informative content.

The objective was to demystify the $4 trillion ETF industry for Millennial investors through a blend of videos, descriptions, GIFs, and conversations with BlackRock executives.

The project surpassed WSJ's expectations by increasing video views and engagement, ultimately improving the accessibility of iShares ETFs to both financial professionals and investors.